• "Yes, I want that!"

One Simple Step To Get More Clients Through Simple Ads.

Most ads are boring, cliche, or just outright boring. In the next 5 minutes, I’ll show you how to get the attention of your prospects, and finally make an ad that does what it’s supposed to do; “Get more clients”.Big company ad campaigns are usually trash, because they have certain parameters to follow, making the “ad” at the least of their priority. Be it pleasing the board members, the stockholders, Wall Street, diversity quotas, etc.And then you have the small to medium businesses. They see the ad campaigns of these big companies, and think “well since the big dogs are doing it…”“We should too!”Avoiding this simple mistake will put you above your competitors, but this alone doesn’t guarantee you success.Let me tell you how you can write ads that will ACTUALLY get you results.First question: Why are you reading this?Well, you might be looking to make your next marketing campaign. And the headline promised you a reward if you read this ad to the end.This is actually the bread and butter in making your first working ad. The “headline”“But how important is the headline?”Imagine an automobile, what percentage is better when it runs beautifully, compared to one that doesn’t run at all?The same thing goes for headlines. One can be an utter failure in accomplishing its purpose: To induce people in reading the body matter (Copy) of the ad. And another headline can work like magic, enticing thousands of readers into an ad whose copy moves people into taking action, and thus gives YOU customers.There are many ways to create a working headline, but they’re all the same if we boil it down.“What’s in it for me?”They must KNOW that there’s a reward for them at the end, just by reading the headline alone. Can be a problem that they want solved, a desire, or a need. After the people read your new amazing headline, only then will they gladly read the rest of your ad.But a good headline can only do so much for the ad, the body copy needs to be a team player and capitalize the attention that the headline got. If this were basketball, the headline just went past all 5 defenders, and gave space for you to make a three point shot.But how do we make SURE we make that shot?We need to make these two parts of your ad crystal clear;Target audience,
how we can help them.Firstly the Target audience. Imagine your ideal customer for your business. What would they look like? What are their day-to-day activities? What are they looking for? Did they eat this morning? Are they tired? Etc.This ties in with the “How we can help them” part. What problems are they having? What’s bugging their mind? What burden are they having on their shoulders? Are the constipated? Basically, why should they even consider your product?Let’s make sure to answer these two questions, if not…
The crowd, your teammates, coach, girlfriend… all eyes are on you. And brother, if you don’t answer these two question, then you won’t make that shot.now comes the part which separates us from most of our competitors.This is how we can stop throwing away moneySay we implement all these into your next ad. Let’s assume that you get 50% more clients upon publishing the ad. Being a genius as we are, we implement it again next month! But this time, we didn’t get as many clients as we did. The reason can be that the “ad wasn’t the factor why we got the clients”.We weren’t sure how much value our ad gave us, since we didn’t have any way to measure the success of the ad. Or rather… we didn’t put a measurable ad in the first place.This is what will separate us from the other competitors.We are going to add a response mechanism. A call to action in every ad that asks the prospects to take action.And then we can monitor our ad like a falcon. Now we can figure out what works and what does not work.It is SO important that I always implement this rule whenever I work with clients;“Every ad should be measurable, no exceptions”No more wasting money, no more shots to the sky. Should be measurable, easy to test, and have solid readable results.There’s a lot of ways to implement this, and should be applicable to any business (Including yours). If you want to know how we would do this in your business, click on this link for a free marketing consultation.

• "Yes, I want that!"